This project attracted significant media interest and became the subject of several international documentaries, as detailed in this post.
The idea of using fish skins as leather is not new. I talked about it to The Guardian in 2014. The story was picked up by Green Prophet, Under Current News and by Adrian Burton for The Ecological Society of America in 2017. Eventually, fish leather got a very high profile at the Blue Economy conference in Nairobi in 2018 and the idea has progressed ever since.